bed, a pool or a location that they want to be photographed in. But how do you tell which is which? could potentially become your customer. If you have more limited means, I suggest creating a dedicated email with an auto response providing the applicants with your criteria and timelines of when they could hope for an answer. See how many channels they’re on. Show an influencer you appreciate his/her expertise. Post was not sent - check your email addresses! They're just busy. So there you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. Clearly states the purpose of getting in touch. Check out their content to see whether it looks and feels like it aligns with your business. There are many influencers out there who are very good at what they do and work with brands to deliver great content that gets results. Sometimes they already love the brand and want to build a relationship, and sometimes they simply want free product to review or give away. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. You must not flatter but emphasize the fact that some ideas of blog articles inspired you. jadedness when dealing with clients, an overestimation of the value of a how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! Part 1. Responding to an RFI is a great opportunity to influence the content, the methodologies, and the expectations of the coming RFP. That’s not to say everyone you reach out to will respond positively. Now I recommend her company all the time and feel good about doing so. The request: “Hey John, any chance I could buy you a cup of coffee next week? Not If this all feels a bit too hard, at the very least make sure they tag your business page into their post and use any relevant hashtags. Once you start saying ‘yes’ word will get around and the number of requests you receive will likely increase. (function(d, s, id) { How to Use the Collaboration Email Templates in … I do work with a couple of influencer networks with … If they don’t then it’s time to put the matter before a judge. It’s just the reality of dealing with someone who seeks attention I’d love to sit down and pick your brain about leadership.” The response: “Hi Erin, thanks for reaching out. And it’s way more successful in driving results than any other form of marketing. personal “brand” and the creation of systems and automation that strips the Don't forget that for most influencers, posting on social media … }(document, 'script', 'facebook-jssdk')); window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"2888eaa2071c80d20ab03d6dd","lid":"a2e629a0ff","uniqueMethods":true}) }), Your email address will not be published. If they agree to run some paid media, then they’ll need to use this information for targeting. All to prove a point. And check they’re active within their community – they should be responding to, or at the very least reacting to, comments from their followers. It takes a lot of balls to send an email like that, if not much self-respect and dignity. Writing an RFI response is the most flexible way to demonstrate compelling values and unique capabilities of a company. All of those tools are designed to manage expectations and prepare the … Because it’s not that simple. You’ll quickly see if this particular influencer is likely to reach people who Being approached by influencers can be flattering but responding to ad hoc requests is unlikely to result in any tangible benefit for your business unless you know exactly what you can offer. Give the influencer something to review and something to give away. They control the medium. Not sure how to work this out? But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. Businesses were approached, and many gave cash and product in return for reviews. And in many cases, you’ll be absolutely right. considering working with an influencer. Provides value. around. No the other way With that said, here you will learn about how to use an influencer collaboration email template to draft and send an invitation mail to the shortlisted YouTuber(s) right from a single page. And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. But it's not typically that easy. Say for example that you pitch a guest post. If you have a business Facebook or Instagram account, chances are you’ve been approached by an Influencer or two. Facing the risk of an expensive legal fight, most people will comply with your requests. So look for the most authentic looking and sounding No pressure. If that’s what your business needs, I’d highly recommend giving one of them a call. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. Where they are located. for a living. See how active their account is and whether the level of engagement they’re getting stacks up with the number of followers they have. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to “collab with you for some mutual benefit,” you’re always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. Find out more about Branded Content for Facebook and Instagram. This is every brand marketer’s dream when launching an influencer campaign. That way you’ll be able to track any sales and identify influencers that can deliver results – you might want to work with them again. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. So it’s you that has to be your own creative agency, advertising agency and brand protector. Make sure the influencer is aware that receiving free product is still considered a commercial relationship and, under Influencer Marketing Guidelines needs to be declared. If you are in this for the long haul, you could look to make the influencer an affiliate – which would see them earn a percentage from each sale they generate. Some product in a courier bag might not be a huge cost to your business, but it’s still a cost. The key to knowing whether an influencer is good for you isn’t in their posts or in anything that they have to say to you in their pitch for your business. This site uses Akismet to reduce spam. Give the influencer something to review and something to give away. Sorry, your blog cannot share posts by email. This might require some technical changes to the back end of your website but – with the right partnership – can be lucrative for both of you. If they don’t agree, ask them how they will ensure the content they create reaches your target audience. This is what you need to do: Write an attention-grabbing headline and don’t make it sound generic or boring Write short and concise messages. For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. Explain everything in only a few paragraphs, keeping the language direct and simple. humanity out of the process of connecting yourself with a business. if (d.getElementById(id)) return; And it usually takes hours and hours worth of work to get a campaign to completion. Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, you’re going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. Your email address will not be published. They will tend to want to This gives you access to the insights for their post so you can see results regardless of whether the content is paid or organic. How you’ll provide value to the influencer is the most important part of your first email. It's a great platform for mutual promotion, first and foremost. Others list influencer-specific contact addresses on their website. The web site section can eliminate some requests at the source. Regardless of your objective, ask them to publish their post as ‘Branded Content’ for your business. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Except the account was fake. You’d be surprised how many times even this basic check doesn’t happen. and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others … that you are inserting your business in to their world. If the answer is ‘No’ then it’s considered to be paid promotion. Save my name, email, and site URL in my browser for next time I post a comment. you. But the majority of hotels deal with influencer requests the old-fashioned way, through an email to the hotel’s primary address. “collab” with you because you have a view, a meal, a bag, a dress, a bottle, a It’s ok to politely decline or let the influencer know that now is not a good time, but it’s not ok to ignore them. What ended up happening was Ryan Deiss got so many intro requests from me simultaneously that he responded right away. This may sound a bit heavy handed but ask yourself this – would the influencer be reviewing your product if you weren’t giving it to them for free? You really need to know what you’re dealing with when you’re It takes a lot of balls to send an email like that if not much self-respect and dignity. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. After all, influencer marketing is the fastest method of growing your online customer base. of them will ever care about your business at all. only you give them free dinner, accommodation or clothes. Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. The bad thing. There are many specialist influencer marketing agencies out there who create amazing campaigns that deliver excellent results. Notify me of follow-up comments by email. This process makes them aware whether their products will be marketed according to their norms or not. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. Find out how we can help. A great outreach email does four things: 1. Instead, move onto the next influencer on your list. audience of potentially millions, tends to come packaged with entitlement, But for a small business, you are the person who is at the top of your business and in charge of your brand. Of course, this is an extreme example. If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … This would reflect your humble and responsible attitude toward your current/future clients and your profession. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. Their age range. So always – always – make sure whatever the activity is, it’s driving one of your business objectives and you’re measuring return on your investment. their sphere of influence. And while the bikini poses under But it also has the power to be the most intimate and effective connection your business can have with your potential customers. The trouble is that the same personality traits that lead to If that's not your cup of tea, you can … The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. No brainer, right? The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. Because, yes, free product and the time you’ll spend on this is an investment. Their lifestyle. Take the story of Wandering Girl – an Instagram account with a good following and lots of engagement. In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … motivation of an influencer is rarely about growing your business. Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. So when you partner with an influencer, you need to understand 3. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Required fields are marked *. Answer the 5W + H questions. Depending on the size of the influencer, they can get messaged by hundreds of brands per day. Learn how your comment data is processed. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. fjs.parentNode.insertBefore(js, fjs); their background it. Influencers are not, in or of themselves, a bad thing. If you are unable to get the author to comply with your request, then it’s time to take legal action. You’ve had a direct message from someone claiming to be an What to do if Facebook want to change your page template. They are the creative director, not you. And checking who those followers are. 4. Social media ‘influencers’ have become a huge industry, as more and more people spend their time on the likes of Instagram, YouTube, and Facebook rather than ‘traditional’ media like newspapers and TV. Convince The Influencer To Go On Your Show. While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. influencer, who can grow your brand, promote you to their many followers if If you do not use an autoresponder to acknowledge emails, be sure to acknowledge receipt of the emailand inform the sender that you will be reviewing the partnership request before responding to the email. 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