Create an Influencer Marketing Brand Brief. For more information, check out our privacy policy. and templates that will make it easier to plan and execute your program while keeping your efforts on track with your goals. We're committed to your privacy. Building a high-quality influencer marketing program is no mean feat. Read on for everything you’ll need to make influencer marketing a successful component of content marketing in your organization. As with any other strategy, the first issue for your influencer marketing strategy is to clearly understand what you want to achieve. Content Marketing World is part of the Informa Connect Division of Informa PLC. By building real, productive influencer relationships, brands can leverage an influencer’s reach to achieve their marketing … From beauty YouTubers to Instagram fitness gurus and Twitter celebrities to Twitch streamers, influencer marketing has taken social media by storm. An excellent influencer marketing strategy targets key influencers that could relay an organization’s messaging or product to their target market, or to an influencer’s engaged audience. The is a lot of potential for high ROI from influencer partnerships, but it’s critical to see if and or how your influencer content performs better than your non-influencer content. Download this Free Influencer Marketing Contract Template - The document is intended to provide general information and guidelines only. After you’ve decided the medium and campaign type, it’s time to create compelling content. It’s an incredibly effective strategy -- in fact, nearly 49% of consumers look to influencers for product recommendations. Written by Corinne McGinley This partnership delivered a relevant offer to the target audience, benefitting Audible, Tim Ferriss, and all of his podcast listeners. Influencer marketing is leveraging the reach of an existing influencer who has built a large following and strong brand reputation in a particular niche to support your brand, endorse your … Properly segmenting and identifying your audience can determine the effectiveness and success of your influencer campaign. If you’re looking to collaborate with an influencer on a … By using Content Marketing Institute, you, Research and insights to help you make the case for an influencer marketing program internally, Suggested goals to help you develop and document your influencer strategy, Ideas on how to identify the right influencers for your program, and get them to work with you, Tips on how to seed, nurture, and scale your influencer relationships, Templates and tools to help you streamline the day-to-day processes involved in your program, Strategies for tracking and measuring the impact of your individual influencers and overall program. Nonprofit Marketing Plan Template - 40 Nonprofit Marketing Plan Template , Non Profit Strategic Plan Excel Template Event Publicity Plan Template Event publicity plan template, If you are thinking about beginning a business, but you've yet to develop yourself a business plan… It’s critical to track the performance of your partnership -- track the traffic, engagement, conversions or the other metrics of success you decided when you determined your marketing goals. To help you narrow down your search and ensure your influencer strategy is as effective as possible, we've created a template and guidelines to help get you started. Mention an influencer in your social campaigns to increase their direct viewership of your brand. But these campaigns are also being carried out on a much more complex playing field – thanks to factors like transparency regulations, increased noise, and the overall erosion of organic social media reach. That’s why it’s so important that your influencer media kit represents you and your brand. Check in with your original goals to analyze your success and how to repeat them. Guest posting, sponsored content, re-targeting, co-creation, competitions, mentions on social, discount codes, and more are terrific examples of influencer marketing campaigns. In this marketing plan template you will find how to set up your annual … That’s why we decided to update our highly popular Influencer Marketing guide, and fill it with brand new tips, more powerful techniques, and the latest industry-leading advice that will help content marketers get more value from their influencer relationships – without getting overwhelmed by all the possible approaches and options. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Using your goals as guiding lights will also define your strategy’s metrics for success -- these will help keep your campaign on track. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ffc6385a-e63d-44f3-8663-2b0c8ed76878', {}); hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '40db09ea-09cb-456b-b3c5-03e40bb3230a', {}); Originally published Aug 15, 2019 4:00:00 AM, updated August 15 2019, Influencer Marketing Strategy Checklist & Template, Follow Along With Our Free Influencer Guide + Templates, Audible partnered with best-selling author Tim Ferriss, How to Get Celebrity Endorsements — Even if You're Not a Huge Brand, 8 Examples of Influencer Marketing on TikTok, How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences. That's why it's time get started with it right away. It is not a substitute for legal advice. Free and premium plans, Customer service software. Thanks to the latest technology, that’s not true anymore. 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